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Affiliate marketing comes with more than its fair share of hype, and that exaggeration occurs on multiple levels. In order to make affiliate marketing work as effectively as possible, it’s necessary to find a way to look past the bloviation and hyperbole. After that, it’s equally important not to contribute to it.
High hype online sales pitches are the natural online extension of the brick and mortar “hard sell.” The advantages of a product are pumped and pumped to the point of bursting while any potential limitations or drawbacks remain unmentioned. This is nothing new. People from door-to-door vacuum reps to used car salespeople have been doing it for years. It’s found its way, in one form or another, into most any business.
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In the online world, however, the hyperbolic approach seems to be even more effective. No one really believes that a used car will change his or her life for the better in a truly meaningful way. However, plenty of people searching for online business opportunities do know that fortunes have been made on the web in short periods. There is a certain potential truth underlying even the most exaggerated claim that makes an over-the-top sales strategy resonate more honestly than it does in other contexts.
As an affiliate marketer, however, you need to be able to see through the approach before making decisions about which product to promote. Every possible affiliate program will offer you “an unparalleled” compensation plan or “a once in a lifetime” opportunity. Every affiliate program will tout the “large untapped market” it serves and just how “easy it is to develop massive residual/passive/immediate income.”
You are in the affiliate marketing business because you know the profit potential the industry possesses. However, that doesn’t mean you should accept outlandish claims on their face. Look carefully at offers and use your well-honed common sense and expertise to dissect them. Become a part of the programs that offer the most potential — not the ones that promise the most.
One you are marketing, remember just how annoying hype-based strategies can be. Try to find a way to emphasize the positive to your potential customers without misleading them with exaggeration. The most successful online entrepreneurs are those who make honest offers and recommendations based on a strong understanding of their customer’s needs. Those who sell snake oil might generate an income, but they are also forced to contend with constant customer service problems and an eventual destruction of their reputation that makes selling anything much more difficult.
The strong sale isn’t a prima facie evil. It isn’t necessarily misrepresentation. However, an ethical line can be crossed in pursuit of sales. Don’t cross that line while you shop for affiliate opportunities or when you promote products to your prospects. You may not earn billions overnight, but you can reach your goals at a more than reasonable pace by doing things the right way.
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